Ashley Andreasen. Mrs. Schroder . Honors English Iv. 8

Ashley Andreasen Mrs. Schroder Honors English IV 8 December 2016 Gothic Elements in Frankenstein A gothic novel is an English genre of fiction that was popular in the early 18th and 19th centuries that combines horror, mystery, and death in a seemingly meaningful setting. Frankenstein took place in continental Europe, specifically Switzerland and Germany, with other parts taking place in Arctic regions. The location/setting is just one characteristic that makes this a gothic novel. Gothic novels consist of various elements such as; castle settings, atmospheres of mystery and suspense, ancient prophecies, omens, portents, visions, supernatural or inexplicable events, and numerous other elements. However, each gothic book varies because†¦show more content†¦This statement creates a mysterious and isolated mood. This atmosphere is similar to the one that Shelley created with the sentence â€Å". . . the rain pattered dismally against the panes . . .† (Shelley 48). She uses the elements of rain and darkness to create an air of suspense . â€Å"It was a dreary night of November, that I beheld the accomplishment of my toils† (Shelley 48). This narrative occurs when Frankenstein’s creation was lifeless. It sets the scene for the start of the chapter, when the monster came alive, and foreshadows the darkness that will occur later in the novel. Dramatic, astonishing events occur, such as inanimate objects coming to life, or ghosts and giants walking. In Gothic stories, events can have natural explanations, while in others, the events are supernatural. Supernatural fiction is a genre requiring plot devices or themes that exploit some contradictions of the commonplace natural world and make materialist assumptions about it. Within Frankenstein, supernatural elements transpire. A consistent occurrence was the monster’s non-human like qualities as well as the creation of the monster. Raising the dead and research into gruesome unexplored fields of science represent characteristics of supernatural fic tion. â€Å". . .by the glimmer of the half-extinguished light, I saw the dull yellow eye of the creature open; it breathed hard, and a convulsive motion agitated its limbs† (Shelley 48). The monster was created in an unnatural way by an abnormal

Bipolar Disorder A Diagnosis On The Rise - 1720 Words

Autumn Leja December 8, 2014 Essay 3 Bipolar Disorder: a Diagnosis on the Rise Before researching this topic, I used to think that Bipolar Disorder was a very rare mental illness and in most cases, a misdiagnoses. There are many misconceptions about Bipolar Disorder and mental illness as a whole. Bipolar Disorder has become an epidemic in America and affects nearly everyone in some way. The term Bipolar is increasingly being misused to describe someone having a bad day or being excessively happy. Over the past generation, Bipolar has began to be used as an adjective to describe how people are feeling or acting. Most of us know someone who either has Bipolar Disorder or someone affected by it. The purpose of this essay is to examine Bipolar Disorder and determine the best way for individuals, along with their loved one’s to manage the disorder. This will hopefully help people understand what a friend or family member is going through and even help an individual struggling with Bipolar Disorder. Better yet, it cou ld inspire others to research and spread ideas to someday cure Bipolar Disorder. Citizens can call upon their elected officials to increase access to mental health services (counseling, therapy, medications) for people diagnosed with Bipolar Disorder and support the families that are affected. Bipolar Disorder can be difficult to diagnose and often goes misdiagnosed for years. Symptoms of Bipolar Disorder usually begin to show in persons late teens orShow MoreRelatedBipolar II Disorder And Mental Disorders Essay1482 Words   |  6 PagesBipolar II Disorder Approximately 0.5-1 percent of Americans will develop bipolar II disorder in their lifetime, worldwide the prevalence is 0.4 percent (Rosenberg Kosslyn, 2011). Bipolar disorder is one of the main causes of disability, because of its cognitive and functional impairment, the high rate of medical and psychiatric comorbidity, and the relevant suicide risk (Dell Osso, et al., 2016). Bipolar II disorder is one of the two most commonly diagnosed subtypes of Bipolar disorder, whichRead MoreSymptoms And Treatment Of Bipolar II1377 Words   |  6 PagesIn this paper I will provide an overview of bipolar II disorder, a personal case history, and treatment plans using solution-focused therapy, cognitive behavior therapy, and acceptance and commitment therapy to treat a client with bipolar II diagnosis. Bipolar II Disorder Bipolar II disorder is primarily characterized by states of hypomania and depression, which often impair a person’s ability to function in a social, work, or familial setting. Depression is more often an impairment than hypomaniaRead MoreBipolar Disorder And Its Effects1660 Words   |  7 Pagespeople think of bipolar disorder, they may imagine a person who first is happy, jolly, and friendly. Then, the next moment that person is an angry, bitter, and irritated. According to many research studies, bipolar is much more than what people think. In this paper, I will elaborate on what bipolar disorder is, the differential diagnosis of bipolar disorder, the causes and risks, populations who are mostly affected and treatments to stabilize it. Bipolar disorder is a mental disorder. It appearsRead MoreSocial And Legal Issues Surrounding Bipolar Disorder1683 Words   |  7 PagesIntroduction Bipolar disorder is a psychological diagnosis that tends to present episodes of depression and mania, thus the name manic-depression (Corry, 2010). This brain disorder causes strange mood changes, changes in routine activities and energy shifts. People suffering from bipolar disorder tend to exhibit instances of antisocial and violent behavior as they relate to people; this makes them extremely volatile and dangerous both to themselves and those close to them (Rose, 2007). The followingRead MoreSymptoms Of Schizophrenia And Bipolar Disorder1258 Words   |  6 Pages The cases of diagnosed Schizophrenia and Bipolar Disorder have been on the rise for the past several years. Since these diseases are hereditarily linked, the rise of childhood onset Schizophrenia and Bipolar disorder has also had increased diagnosed cases. Through new medical research and availability of new treatments and medication, scientists and doctors are now uncovering new reasons as to why these mental diseases are on the come up. Human studies administered by various research facilitiesRead MoreBipolar Disorder, Formerly Known As Manic-Depression, Is1359 Words   |  6 PagesBipolar disorder, formerly known as manic-depression, is a mental disorder. This disorder causes the individual to experience severe mood swings, from elation to depression. Individuals with bipolar disorder can experience serious changes in thinking, energy and behaviour. The different states of those with bipolar experience are referred to as ‘episodes’. These episodes can last days, wee ks or months, depending on the severity of the episode. There are three main types of episodes, they are maniaRead MoreThe Journey Of Recovery Video1554 Words   |  7 Pagesexperiencing disorders of bipolar throughout his teenage years to adulthood, but he did not know he had a mental illness. Studies suggested that bipolar disorder occurs during adolescence, but does not get a diagnosis or treatment until later in life (McMurrich, Sylvia, Dupuy, Peckham, Peters, Deckersbach, Perlis, 2012). During his early twenties, he participated in a destructive lifestyle, drinking, drugs, and depression. These behaviors covered his main illness, which was bipolar disorder. After severalRead MoreSymptoms And Treatment Of Bipolar Disorder1137 Words   |  5 Pages There needs to be longer measures taken to evaluate children before they are diagnosed and treated for bipolar disorder. It is possible to diagnose and treat bipolar disorder in children as long as the doctor is absolutely certain. There are multiple problems when it comes to diagnosing bipolar disorder in children. *come back and add more* A big problems is determining bipolar disorder in children because a child is hard to do an evaluation on. It’s not that children are liars and incompetentRead MoreThe Imperfect Science Of Diagnosing And Treating Bipolar Disorder1558 Words   |  7 PagesShaylee Sigler Professor Dahl English 2 The Imperfect Science of Diagnosing and Treating Bipolar Disorder Importance of Individuality Bipolar disorder, also known as manic-depressive illness, is a life long and potentially fatal illness caused by mood swings of depressive and manic episodes. Bipolar disorder, if not properly treated, could interfere with relationships, a career or school performance, and is the cause in every 1 of 5 suicide deaths. Physicians, as well as the patientsRead MoreBipolar Disorder ( Bipolar )1536 Words   |  7 PagesBipolar disorder has been gaining more and more attention over the last few years. With shootings on the rise, or at least the publicity of them, people are often pointing their fingers at mental diseases including bipolar disorder. An ongoing issue regarding mental illnesses, however, is the population has failed to fully understand what they truly are, the symptoms, and how to treat them. Bipolar disorder, which is commonly referred to as manic-depressive illness, is a disorder within the brain

Night Creature Crescent Moon Chapter 2 Free Essays

string(49) " in the depths of the lily pad-strewn tributary\." Tallient promised there’d be an airline ticket and a check waiting at O’Hare. He was as good as his word. In the meantime, I looked him up on the Internet and remembered why his name was familiar. We will write a custom essay sample on Night Creature: Crescent Moon Chapter 2 or any similar topic only for you Order Now He wasn’t Bill Gates, but he was close. Tallient had invented a widget for computer modems and become a gazillionaire. At least he could afford me. After an accident several years ago had turned him into a recluse, he’d become fascinated with cryptozoology. Interestingly enough, details on his accident were nonexistent, leaving me to wonder if Tallient had used his tech skills to ensure a little privacy. I couldn’t blame him. Heat slapped me in the face as soon as I walked out of Louis Armstrong International Airport Mid-October and the temperature had to be in the midnineties. No wonder the wolves had long ago fled New Orleans. Along with the plane ticket and the check, Frank, as he’d insisted I call him, had provided a rental car, a hotel room on Bourbon Street, and the name and address of a swamp guide. â€Å"I could get used to this,† I said as the agent handed me the keys to a Lexus. Shortly thereafter I checked into the hotel and tossed my bag on the bed. I’d have the luxury of running water and sheets only until I found a base of operations. I couldn’t look for a cryptid from town. I needed to be right where the action was at all hours of the day or night. Once I found such a place, I’d have my camping equipment shipped south. I wandered to a set of French doors, which led to a patio. Under the heated sheen of the sun, the rot showed – sidewalks cracking, buildings crumbling, homeless people begging coins from the tourists. One of the bizarre things about Bourbon Street, and there were a lot of them, was how a very nice hotel, like this one, could have a view straight into a strip joint on the opposite side of the street. Two women danced on top of the bar. When they began to do more than dance, and the milling crowd began to cheer, I turned away from the spectacle. I wasn’t a prude, but I preferred my sex in private and in the dark. Or I had back when I’d had sex. Since Simon, there’d been no one, and I hadn’t cared, had barely noticed. But : alone in a hotel room on a street that advertised sex twenty-four hours a day, I felt both deprived and depraved. Hiring myself a swamp guide seemed like a good distraction. I did an Internet search on the address provided by Frank, then drove out of the French Quarter to the interstate, over Lake Pontchartrain, and into Slidell – an interesting combination of commuter suburb and Victorian brick houses. I didn’t have time to enjoy the contrast. I wanted the guide issue settled so I could get to work. I headed past every fast-food joint and franchise restaurant I knew and some I didn’t. Just beyond a strip mall, I took a left, trolling by new houses complete with Big Wheels in the driveways and swimming pools in the backyards. These gave way to older and older residences, then mobile homes, and finally shacks. One more turn and bam – there was the swamp. No wonder I’d heard reports of alligators in people’s yards. What did they expect, putting a backyard near an alligator? I shut off the motor, and silence pressed down on me. The weight of a cell phone in my pocket was reassuring. I could always call†¦ someone. Climbing out of the Lexus, I thanked Frank in absentia. Whenever I was forced into any vehicle smaller than a midsize four-door, I felt as if I were driving a clown car. My mother, also quite tall, was an annoyingly slim woman with ice in her veins and hair as dark as her soul. Though she’d had no patience for fairy tales, she’d insisted I was a changeling. Where I’d gotten light green eyes, bright red hair, and an intense desire to play softball no one seemed to know. My appearance had marked me as an out- sider, even before my behavior had branded me the same. Damp heat brushed my face along with the scent of rotting vegetation and brackish water. My eyes searched the gloom for something. Anything. Though my watch insisted I had a good hour of daylight left, the thick cover of ancient oaks shrouded me in chilly shadow. I saw nothing but a dock and a tributary that disappeared around a bend. Across the water, hundreds of cypress trees dripped Spanish moss into the swamp grass. â€Å"Hello?† I reached into my pocket and pulled out the note. â€Å"Adam Ruelle?† The only answer was a thick splash, which halted my stride down the dock. How fast could an alligator travel on land? Not as fast as I could. But what if that hadn’t been an alligator? Wolves are quick, as are big cats, and when dealing with new or undiscovered animals, anything could happen. I took a deep breath. I might have been raised soft, but before Simon and I started spending so much time in the field we’d taken self-defense classes. You couldn’t sleep under the stars in a dozen different states and not run into trouble sooner or later. However, knowing how to disable a man who outweighed me by fifty pounds wasn’t going to do me much good with a wild animal. What had I been thinking to come here alone, without a gun? I snorted. I didn’t own a gun. Slowly I backed toward land, keeping my eyes on the flowing water. The muted splashing came closer and closer. I should make a run for it, but I hated to turn my back on whatever lurked in the depths of the lily pad-strewn tributary. You read "Night Creature: Crescent Moon Chapter 2" in category "Essay examples" I heard a rustle that wasn’t a fish, wasn’t even water. More like the whisper of weeds, the snap of a twig. Slowly I lifted my gaze to the far shore. A single flower perched atop a waving stalk, the shade of a flame against the dewy blue-green backdrop, and the tall grass swished closed behind a body. Could have been anything, or anyone. â€Å"Except for the tail,† I murmured. Bushy. Black. I tilted my head. Canine? Or feline? I walked to the edge of the dock to get a better look at what had already disappeared. When water splashed across my shoes, I started, then slipped. I was falling, my arms pinwheeling, my gaze focused, horrified, on the eight-foot alligator, jaws wide and waiting. Someone grabbed me and hauled backward. My heels banged loudly against the wooden slats of the dock, and the alligator let out an annoyed hiss. I expected to be released once my feet touched dirt; instead, my savior, my captor, held on tight. â€Å"Who’re you?† His voice rasped, as if he rarely spoke, and carried both the cadence of the South and a touch of France. I’d never heard another like it â€Å"D-d-diana,† I managed, despite a significant lack of breath and a near-painful increase in my heart rate. â€Å"Diana Malone.† There. I sounded cool, calm, in control, even though I wasn’t. â€Å"I need a swamp guide,† I continued. â€Å"No guide here.† â€Å"I was told there was.† â€Å"You were told wrong. Take an airboat tour down de way.† Cajun, I realized as I strained to understand the words past the sexy accent. Sexy? What in hell was wrong with me? I couldn’t even see his face. Guess I had a thing for accents. I tried to recall what I knew about the culture. It wasn’t much. The Cajuns, originally Acadians, had come to Louisiana from France by way of Canada. Most had settled west of New Orleans, become farmers and fishermen, but that didn’t mean a few hadn’t migrated closer to the Crescent City. â€Å"Those folks will even let you hold a baby alligator,† he murmured. I shivered, remembering how close I’d come to an alligator holding me – and that hadn’t looked like a baby. â€Å"No,† I managed. â€Å"I need – â€Å" His chin bumped my head; I could have sworn he was smelling my hair. I tensed, trying to remember what I’d been taught to get out of this situation, but nothing came to mind. He was taller, though not by much, and definitely stronger. With one arm he held me so tightly I couldn’t move. I wondered what the other arm was doing until I felt his palm skim up my thigh. â€Å"Hey!† â€Å"Woman alone shouldn’t come here,† he whispered. â€Å"You might see’t’ings you should not† â€Å"Like what?† Silence settled over us, broken only by the hum of the bugs skimming across the water. I could have sworn I heard a laugh. However, when he spoke, no humor colored his voice. â€Å"Curious cats should be careful.† â€Å"Was that a threat?† â€Å"An observation, cher.† Cher? I hadn’t laid eyes on his face, and he was calling me dear? Talk about balls. Or maybe I shouldn’t Twisting, I tried to get free, or at least see him. He tightened the steel band he used for an arm, and I couldn’t breathe. My breasts – not large, but not bad – jiggled against his wrist. Something stirred against my backside before he released me with a shove. By the time I’d caught my balance and whirled around, he’d escaped into the cover of the trees, moving with a grace that reminded me of the ABCs I’d been thinking of when he arrived. His white T-shirt stood out in the encroaching night like a flare. The sleeves had been hacked off in deference to the heat, or maybe to reveal tanned, honed arms. Khaki pants hung on slim hips; he wasn’t wearing any shoes. Dark, shaggy hair sifted across his shoulders. I still couldn’t see his face. â€Å"Who are you?† I whispered. He didn’t answer, instead lighting a cigarette, cupping the match in such a way as to keep the glow from reaching anything but tobacco. A bronze bracelet, the same shade as his skin, encircled his wrist. I’d never cared for jewelry on men, but on him the adornment only seemed to emphasize his masculinity. â€Å"Seen any wolves?† I asked. He took a deep drag, as if he hadn’t a care in the world, or an appointment in tins century. Nevertheless, I sensed a wary interest. â€Å"Maybe a black coyote?† I pressed. The very thought excited me. A black coyote just might get me that Ph.D. â€Å"How about a big cat?† I continued when he did nothing but take another drag. â€Å"Cougar?† He blew smoke through his nose. â€Å"No wolves this far south.† â€Å"Coyotes?† â€Å"Got ’em now. Brought in to hunt nutria rats.† I’d read about those. Large rodents that resembled beavers but with a ratlike tail. I hoped the coyotes were winning. â€Å"Cats?† I asked again. â€Å"What about bears?† â€Å"Bobcat. A few bears. Don’t see ’em much.† I was constantly amazed at how easy it was for creatures to hide in their native habitat. â€Å"I’ve heard there’ve been disappearances. Tales of a wolf.† â€Å"There will always be tales.† â€Å"Where there’s smoke there’s fire,† I pointed out. His cigarette flared red on one end as he drew on the other. â€Å"You a cop?† â€Å"Scientist.† Saying I was a cryptozoologist only confused people. He grunted and tossed the butt to the ground. The resulting hiss revealed he’d hit water. â€Å"Can you guide me?† I stepped forward. â€Å"Do you know Adam Ruelle?† â€Å"No.† His voice was mesmerizing. I wanted to keep him talking – forever. A mighty splash was followed by a thud on the dock. I spun around, remembering there were more wild animals in the swamp than furry ones, but there was nothing there. Just as there was nothing when I turned back to the trees – no man, no beast Hell, I couldn’t even find the cigarette butt How to cite Night Creature: Crescent Moon Chapter 2, Essay examples

Management Accounting Reporting & Analysis

Question: Discuss about the Management Accounting for Reporting Analysis. Answer: Business Description Starbucks is a pioneer roaster, marketer, as well as retailer of coffee specialist in the world and operates in more than 68 countries. High quality of roasted coffee is purchased and even handcrafted coffee, other beverages. The company sells many variety of coffee; tea products and the trademark are licensed. The flagship store consists of Starbucks Coffee brand and various other goods and services are also sold under various brands such as Teevana, Evolution fresh, Ethos, etc. The main aim is to provide stability to the brand and make it one of the respected in the world (Starbucks, 2016). The traditional store model concept is being used by the company to cement its place in the market. Mission The mission statement of Starbucks reflects what the company strives to attain in the future. The mission statement indicates that customers can gain advantage from the company. The mission statement is to inspire, as well as nurture the spirit of human that is one person, one cup and a neighborhood at one particular time. (Starbucks, 2016) Vision The Vision statement projects what the company can achieve in the near future. The vision statements of the company are to develop Starbucks as a pioneer of the finest coffee in the world by maintaining strong principles (Starbucks, 2016). Organizational structure The organizational structure of Starbucks Coffee Company adjusts according to the business needs in order to support the company in achieving success. With the help of this structure, the company can expand its business worldwide. Features of Starbucks Coffees Organizational Structure The organizational structure of Starbucks Coffee Company is matrix in nature that is, it contains a set of conditions that enables the company to grow and develop systematically. It is an admixture of various hybrid attributes from the primary organizational structures. The main features of this organizational structure are: Geographic Divisions The organizational structure of Starbucks Coffee Company involves geographic divisions and in relation to the present scenario, there are three regional divisions of the company in the international market. The first division consists of Asia-Pacific and China, the second division involves America while the third division comprises Russia, Africa, Europe and Middle-East. Also, in association with the US markets, the company has further geographic divisions that include South East, Western, North East and North West. There is a senior vice-president for each of these geographic divisions and in this way, every manager of the Starbucks Company is bound to report to two superiors that is the Geographic Head as well as the Functional Head. The Geographic Head involves the President of U.S Operations while the Functional Head involves the Corporate Human Resource Manager. Because of these features of the organizational structure, the company gains a lot of advantages as it gets closer man agerial support for every geographic need (McShane Mary, 2010). Even each of the divisions is governed by highly flexible superiors that are very much capable in shaping the policies and procedures of the company according to the market conditions. Product-Based Divisions Starbucks also pursues product-based divisions in its organizational structure that are very beneficial in addressing the product lines of the company. For instance, Starbucks has a product division of coffee and other related products, its another division comprise of products like mugs etc while its another division is for baked goods. With the help of product-based divisions, Starbucks has been able to focus on its specific product lines and it has developed innovative methods of developing the products so that it can bring more enhancements in the profits of the business. Functional Structure The feature of functional structure of Starbucks Coffee Company implies grouping on the basis of functions of business. Starbucks has a marketing department, finance department and a HR department respectively. These departments functions more effectively at the superior level of the organizational structure of the company like the corporate headquarters. It can be observed that this feature is closely linked with the hierarchy of the organizational structure of the company. For instance, when the strategies and policies are framed by the Corporate HR department, it is bound to be applicable in every cafs of the company and with the support of functional structure; the top-to-bottom levels of the company can be monitored and controlled with the Chief Executive Officer at the top (Starbucks, 2016). Teams Teams are required in every companies and not just Starbucks Coffee Company as with the help of teams, much of the time can be saved and more effective services can be provided. However, teams are most efficient in the subordinate levels of Starbucks, especially in the cafs. Teams help to deliver speedy and effective goods and services to the customers and providing efficiency in the services can in turn bring several advantages for the company. Goals and objectives Strengths Properly located shops with portfolio of products that cater to the customer needs. Striving to attain vision and mission through strong marketing like website uniqueness and facebook pages. Facilities like in house wifi makes it more attractive Weakness The manner of adaption is weak and unique feature is missing at each store making. Attainment of goals becomes difficult as no unique feature in each store. Opportunities Expansion as people is becoming health conscious. Strong environmental concerns project a better future. Threats Population are aging Economic crisis External Environment (PESTEL) Political Coffee beans are mostly grown in developing countries. The work condition, inclusion of child labor makes it questionable. Moreover, taxes and tariffs comes into picture Economic Consumers are concerned regarding the money they spend. Personal debt and high unemployment throws a big question. Social People spend money on coffee not because they want to drink coffee but to relax and enjoy Technological Coffee machines of cheaper range are available for home purpose Environment This industry needs to take care of the ways, the beans are produced, the design, the preparation and the sale of the products. Legal The safety regulations off the product, the increment in the employment regulation, etc. Operations Design of Goods and Services Starbucks gives due importance on the superior quality and design of its goods and services. This superior or premium character of the goods and services is closely associated with the high pricing strategy and extensive differentiation general strategy of the company. In the designing of Starbucks products like the Starbucks Mugs, other manufacturing firms are also involved (Kerin, 2012). With an effective design and quality of goods and services, Starbucks aims to enhance its goodwill in the international markets. Quality Management Starbucks also ensures in a quality management by providing a premium quality of goods and services. For example, the coffee beans used in the making of coffee is carefully selected by the company from only those farmers who are able to comply with the quality standards of the company. Even the purchasing of coffee is done specifically from those farmers that are certified under the CAF program that is Coffee and Farmer Equity Program of Starbucks. The company implements this superior quality management so that it can align with the superior brand image of the company and this can be possible through a friendly environment and a servant leadership. Location Strategy The location strategy of Starbucks mainly focuses on the urban center that is the upper class and high middle class populations. This is the reason why most of the cafs of Starbucks are located in heavily populated areas. On occasions, the company congregates its cafs in the same geographic region in order to throw away its competitors and gain the market share. This decision of the company sheds light on the fact that there are customers who are willing to pay a heavy price for the companys products (Koichi, 2014). Process and Capacity Design The efficiency of process and capacity also plays a major role in determining the success of Starbucks. These processes are not only efficient but they are designed in such a way so that it can optimize the capacity design to meet the variations in demand. For instance, the processes of the cafs are designed in such a way so that the personnels can adjust with the increasing demand in the peak hours. This proves that Starbucks purposes to enhance its cost-effectiveness through its processes and capacity design. Layout Design and Strategy The layout and design strategy of the company supports a friendly environment in order to align it with the organizational cultures. The layout strategy of the company does not focus on the maximum utilization of seats as it aims in premium experience of customers. This shows that in the area of operations management, Starbucks aims to choose customer experience over space utilization (Kotler, 2012). Sales and Marketing It is seen that the products of Starbucks are highly priced due to the superior quality and service provided by the company. It can also be assumed that due to the enhanced brand name of the company, they have increased the prices. With due course of time, the company has been successful in maintaining its superior quality and by charging higher prices for the same. The company offers unlimited refills for the coffee that is costlier than the other strategies of other companies but because of the high quality, this service is never neglected by customers. It even implemented value strategies that focus on creating coffee which is not expensive and can also attract customers easily (Kotler, 2012). It introduced breakfast pairings that was not very costly and it accommodated a delicious breakfast with a brewed coffee. Pricing The prices are set according to the quality and ambiance provided by the company to its customers. The prices vary from different products like hot coffee, double-shot drink, brewed coffee etc. There are several choices for the customers and the prices are different for all of them. Even the commercials are done on the basis of the popularity of the product and its level of customer satisfaction. This ensures the customers about the proper pricing of the products and thus according to the brand image of the company and its quality, the pricing strategy is well-established (Gordon, 2011). It can be observed that the pricing strategy of the company has enabled it to hold a firm position in the market and survive competition with all the competitors. It is one of the essential components of market mix and is followed with the policies and strategies of the rival firms. Because of this strategy, significant developments can be made in the goods and services of the company that has made the company boast for their standards and achieve success globally. Placement The penetration and scope of products can be determined by the efficiency in product placement strategies as it is a very important factor for contributing success of a business. In association with Starbucks Coffee Company, it can be seen that it has employed several promotional activities in order to reach a wide range of customers and build a brand image in the market. Placement of products is important because it helps in placing the products to their end users by promoting the same. But for this purpose, the company has followed some rules like it has invested a huge amount of money in the new ventures in order to cater to the requirements of customers in important locations so that they can enjoy the products. The company has also engraved its logo on its merchandise so that customers can get a good notice of the authenticity of the products. Even the products are steeled and licensed in order to make it free from any problems and hence keeping them safe. One of the key methods of placing strategies also includes a good ambiance facility to the customers. In relation to Starbucks, the company has itself provided a well-structured ambiance facility with good furniture in the coffee shops in order to gain more customers. It has even provided free Wi-Fi facilities along with children corners to attract and retain more customers. For an efficient placement, the company has managed to place several boards that show the suppliers of Starbucks together with other boards that shows the suppliers of coffee beans (Boston.com, 2015). Outlets are available in high street areas where lots of people can be seen so that it leads to an effective promotion that can attract more customers. As discussed earlier, the accommodation of cafs at heavily populated areas makes it easy for the customers to trace the product and enjoy the beverages indeed. Thus, it can be considered that product placement is a very dynamic strategy that helps in attracting more customers. Starbucks is thus using these strategies to gain customers by accommodating itself in densely populated areas etc. It is also found in locations where people like to hear music and it is observed that the outlets of the company are being tested with the names of the streets where they are located. In other words, the company is striving to localize its stores with the name of the streets that is there will be no engraved logo of the company on its products and instead the products will accommodate a particular street address that will be used as the brand name. Thus it can be viewed that placement mix plays a very important role in attracting several new customers in the market and thus supporting the companies to hold a firm position in the market. Starbucks has been benefitted by this strategy as it has maintained its brand image in the market by driving out other bigger competitors from the market. This has also generated a cut throat competition between many rivals such as Costa (Boston.com, 2015). Leadership, Culture and Human resources The organizational culture of Starbucks has various features that are unique. Such a combination enables to drive the business. The organizational culture is defined as a culture of belonging, inclusion, as well as diversity. In the overall organization employees are provided the initial preference, driven-approach of the link, collaboration, as well as communication, etc. Starbucks has a servant leadership approach that stresses on the organizational culture. This provides employees-first approach. Moreover, it even promotes healthy relationship. When it comes to Starbucks, the main stress is to create uplifting moments in the applicant lives and partners. The leadership is seen in the activity of HR as they are not only involved in uplifting moments but also entrusted with the task of finding right talent. Every decision on the leadership aspect is filtered through the concept of humanity (Levine Prietula, 2013). The management system dwells on the concept of teach management that helps in availing opportunities and refreshing the ability. Moreover, leadership has also established voluntary track of skills mastery that is tagged as Coffee Master and Coffee Ambassador program. References Albrecht, W., Stice, E. and Stice, J 2011, Financial accounting. Mason, OH: Thomson/South-Western. Boston.com 2015, Split country: Dunkin vs. Starbucks, Viewed 25 May 2016, https://www.boston.com/yourtown/specials/starbucks_vs_dunkin_donuts/ Brealey, R., Myers, S. and Allen, F 2011, Principles of corporate finance, New York: McGraw-Hill/Irwin. Brigs, A 2013, Financial reporting analysis, Mason, Ohio: South-Western. Davies, T. and Crawford, I 2012, Financial accounting, Harlow, England: Pearson. Gibson, C 2012, Financial statement analysis, Mason, Ohio: South-Western. Gordon, R 2011, Critical social marketing: definition, application and domain, Journal of Social Marketing, vol. 1, no.2, pp.82-99. Kerin, R A 2012, Marketing: The Core, McGraw-Hill Ryerson. Koichi, S 2014, Advertising Theory and Strategies, Souseisha Book Company: Japan Kotler, P 2012, Marketing Management, Pearson Education. Levine, S. S., Prietula, M. J 2013, Open Collaboration for Innovation: Principles and Performance, Organization Science, Harvard Press McShane, S.L, and Mary, G 2010, Organizational Behavior: Emerging Knowledge and Practice for the Real World. Boston: McGraw-Hill Irwin Starbucks 2016, Say yes to Summer adventure, viewed 26 May 2016, https://www.starbucks.in/