Marketing case study (analysis) Essay Example | Topics and Well Written Essays - 750 words

Marketing case study (analysis) - Essay Example If I were Mrs. Mead, what should I do? Can my thoughts and opinion prevail over my salespeople’s views of market strategy which is only to deal with customers when they ask questions? The first question that I need to ask is: do I need to change employees and the sales force of my business? The answer to this is yes and no. Yes, because we really have to look on the quality of people that we can have in our business, aside from the quantity. In the case of Mrs. Mead’s business establishment, it seems there needs some realignment. Some managerial position has to be filled in. She doesn’t need to be an all-around manager-owner of the store. She can hire another qualified manager or supervisor, or can choose from among her trusted employees. Firth (2002) discusses in his book the subjects of â€Å"life and work† and organizational change. He cites Daryl R. Coner, considered one of the leading authorities on the subject of organization change and who has taken his learning to the boardrooms of such giants as Mobil Oil, JC Penney, Pepsico-Cola, Levi-Strauss and AT, and consulted organizations and governments. He recommends Coner’s â€Å"stance is to demystify the uncertainties of the human change with clear processes and vivid concepts† (Firth 74). Let us consider Mrs. Mead’s store as a business that needs organizational change. She could be missing some of the basics of organizational change. Her people need motivations and a change of attitude towards work and the organization they belong. To analyze more of Mrs. Mead’s situation, her store is located on the outskirts of the city. Why should this be in the outskirts? This means that the establishment is not strategically located. She must find a good location for her store where she can display the best of her products. And then the question: Why is Mrs. Mead targeting only the blue collar workers market? Can she not upgrade or change to some higher stratum like the white collar